Companies & Social Media
Companies that use social media for marketing know the value of such community sites as Facebook, LinkedIn, and Twitter which provides these companies with a wealth of information which includes consumer Internet Discussion Groups and merchandise evaluation service. The monitoring of the above very popular social media reviews gives organization approaches to first-hand feedback from their customers. This means that IS managers must comprehend the framework in which observations and comments are being made and to separate major important subjects of discussion and underlying feelings from amorphous content.
However, companies must take extreme care if outsourcing the entire process to third parties because technologies are evolving and changing at a very rapid pace and companies must avoid using technological solutions that limit future possibilities. Social media also helps companies to gather valuable information about current trends and the likes and dislikes of consumers. Social networking technologies produce tremendous advantages for businesses both large and small by improving marketing effectiveness and boosting sales. Although social media is making steady progress in the business world, the greatest challenge for the IS manager is how to influence and control social media.
Social Media Importance For Business
Some businessmen are wary of using social media because according to them, although there are a lot of users you cannot turn these figures into bankable sales. This regular use of the Internet is good news for both social media and marketers because viable revenue generating models are steadily taking hold. Social media is not declining; in fact, it is growing because the numbers of consumers using social media are increasing rapidly. Most social media users have profiles and more than 50% create content by updating their profiles or communicating visible and freely. Social media generates confidence and reliance because people no longer trust traditional marketing channels.
Consumers are now suspicious or marketing because such channels invent informal relationships that do not work anymore. They know that this form of advertising is bought and paid for and therefore not very reliable. People trust social media more because it is their friends who have bought and experienced a product and know it’s good. People trust friends more than strangers telling them that the product being advertised is the finest on the market. Marketing does create awareness, but trust is now the selling point for any product. Social media creates trust because it focuses on community and the influence that the community exerts or carries. Modern marketing approaches work at creating communities of loyal visitors for your product who will spread the word to their online friends.