The Importance Of Social Media
How People Perceive Social Media? Social media is a practical and effective social nucleus where people from all over the world concurrently intermingle with one another for business, leisure, or the exchange of ideas and information. Social media facilitates the flow of data and information in a manner that permits social interaction in a virtual environment, thereby providing a convenient substitute for face-to-face interaction, and ultimately saving time and expenses for its users. Social media, including Facebook, Twitter, and LinkedIn, has fundamentally transformed interaction and behavior in contemporary society.
However, there are different methods of how people perceive social media based on their past experiences. On the other hand, marketers and businesses leverage social media for product promotion, customer feedback, surveys, polls, and business research. Other consumers of social media who prefer to purchase online view it as a convenient tool for shopping and browsing.
Furthermore, there are people who harness negative opinions pertaining to social media. Individuals deceived in social dating and romantic relationships may develop a wary and myopic view of the negative consequences of social media.
Perception of Social Media
Perception about social media is generally built by the past bittersweet experiences of using it, notes If someone has had a bitter experience then it is very much likely that the person in question might consider all things related to social media from a negative perspective. Most consumers perceive social media as beneficial rather than adverse to their needs and demands.