The study showed that customers consider trust in the content of a business to be 3x more critical than trust in the individual employees of the brand. Good content writing is the best employee. 97 per cent of the same survey respondents have said that bad content adversely influenced their confidence in a company.

1. With keyword analysis, effective content writing starts.
Before you can start writing material, you need to know what you are writing for, because if you mix search engine optimization with your editorial calendar preparation, you will kill two birds with one stone. Keyword analysis shows you what subjects are important to Google (and your target audience).

2. Stuffing keywords is never okay.
Keywords are a way of making the content useful, search-friendly and readable. But it does the exact reverse as you try to jam in keywords.

To both Google and human readers, a web page stuffed with keywords seems suspicious and inaccurate. Along with your pageviews, your conversion levels and SERPs scores go down. Readers start to see it and bounce easily as a low-quality website, and search engines smack your domain over time.

This service is based in the USA.