According to a poll taken, 88 percent of marketers believe that having a distinct brand voice helps their company build stronger customer relationships. A client who feels linked to a brand is likely to remain loyal to it. This can lead to recurring business and word-of-mouth referrals. This means you’ll have to spend less time and money attracting new customers and persuading them to convert.
We explain what a brand voice is and why it’s important, as well as how to identify your own, so you can cultivate the personality that will help you convert first-time buyers into devoted followers.
A brand’s voice is the way it communicates with its target audience. It’s the business’s personality as well as the image the brand portrays. If you talked to a brand’s voice, you’d be able to tell if it was sassy, humble, supportive, or caustic. In many ways, a brand’s voice is at the heart of the customer-business connection. It promotes connection and community, as well as increased trust in a company’s products.
Even if you compete in identical product categories or sell the same things, developing a brand voice sets your company different. It has the potential to affect how customers see your company, generate trust, establish a relationship, and make it easier for people to recognize your voice among the din.
- Define your target audience
- Find existing brands or people you like
- Get your creative juices flowing with writing exercises