Internal links are really not typically the first thing that comes to mind when it comes to site optimization, but they’re crucial for SEO. Internal links are used by Google’s crawlers to explore your site and rank pages for relevant keywords. A good linking strategy may also inspire deeper involvement from users, which is a good ranking indication.
- It would be easier to establish a suitable internal linking structure by organizing your website into categories and subcategories.
- Maintain a logical structure depending on how a user would navigate each page. The search engines will then be able to recognize how pages are connected and rank them appropriately for certain phrases.
- Orphan pages are pages on your site that aren’t linked to from anywhere else. If Google can’t see the pages, they won’t be indexed, and people won’t be able to find them. Although orphan pages are unlikely to hurt your search results, you may be missing out on some SEO benefits from the content.
- A navigational link in the header, footer, or sidebar often has a lower SEO value than anchor text put within the content. Because links in the primary material provide fresh information and value to the text, this is the case.
- Links from new pages to old pages provide fresh value to Google, which perceives fresh material as a favorable ranking factor. If a new post refers to a previous one, include a link. Add a link from an older post to a current, related post in the same way.
- Return to an old article every now and again and create a new beginning paragraph outlining your changes. Then, within the old article, add new material and new internal links to newly developed content.