Writing an SEO text is simple. Good SEO content is the one that best answers a user’s question. White and bottled. Google earns money being the best search engine that exists and for that, it needs to provide you with the content that best answers your question, which you raise in the form of a search.

While optimizing technical elements can be helpful, it is not essential and certainly not as important as creating content that you genuinely enjoy. However, if you’re interested in writing an SEO article, there are a few things you should keep in mind. What exactly do you need to know to produce effective SEO content?

Things that work in SEO texts

Do not worry, we’re not going to go into technical things: it’s common sense applied, like everything in SEO.


It is true that generally, an article has to be directed to a keyword or topic that is being sought.

It’s essential to understand that the specific phrasing of terms like “car rental,” “car hire,” or “rent a car” isn’t as important as ensuring that the content fulfills the user’s intent. As long as the content matches the user’s purpose, any of these phrasings can be considered correct.

If you’re not sure what to write about, you can generate search ideas using tools like Übersuggest and Google Keyword Planner. For more information, you can refer to our keyword guide.

Once you’ve identified potential keywords, the next step is to perform Google searches to assess the level of competition. Look for authoritative websites and use tools to analyze the links of each URL, if necessary. If you have many links, it will be stronger than if you have few or none.


The URL has to be fully optimized for the keyword or topic on which the content revolves. Eliminate words that do not add value, such as conjunctions, prepositions, and other stop words.

The title has to be Molar

It’s hard to say just how many posts have been written on the topic of SEO writing, but it’s safe to say there are tens of thousands. To make your content stand out from the rest, you need to add something unique and valuable that differentiates it from the others. Additionally, the title of your post should serve as a declaration of your intent and entice readers to click through to your article.

  • Wrong: How to write SEO texts
  • Good: 10 secrets to writing texts that no one else will tell you.
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