When you are going to put material on the Internet, make sure it’s insanely good. Otherwise, you’re probably squandering time and money on blog entries that no one reads or social updates that are just noise. This article delves into the definition of quality material, as well as Google’s quality rater rules and how to assess it.
What Does ‘Quality Content’ Mean?
Content that is of high quality should be useful, relevant, and contribute to the achievement of business objectives. You will be okay if you keep those goals in mind anytime you develop content for your company.
However, the goal of this essay is to discuss how to assess content quality, so we’ll need to dig a little further. Your content must surpass expectations in terms of writing, design, and/or production in order to have strong and demonstrable value.
Google’s Quality Rater Guidelines
Google’s Search Quality Evaluator Guidelines is a large piece of public documentation. This is a guide for the people Google hires to evaluate content quality. These raters are supposed to be objective, to apply their best judgment, and to represent the cultural standards of their rating location in order to assess how effective search engine algorithms work over a wide variety of searches.
They simply score the quality of a webpage based on the quality parameters mentioned in this manual. According to the text, their rating has no bearing on ranking; its sole function is to assist Google in determining how well its AI has previously rated and appraised that page’s content.
How to Measure Content Quality
Building a specific mix of key performance indicators (KPIs) focusing on three basic sources of standards is the best method to monitor the quality of your content.
- Your target market – their needs, concerns, and expectations
- The quality standards of Google
- Your company’s objectives
Take what these sources indicate your content should do, add a sprinkle of what Google expects, and turn it into qualitative and quantitative KPIs you can track using tools.