When you are going to put material on the Internet, make sure it’s insanely good. You may be wasting time and money on unread blog entries and social updates that are just noise. This article defines quality content, explains Google’s quality rater rules, and offers assessment tips.
What Does ‘Quality Content’ Mean?
Quality content should not only be useful and relevant but also help achieve business objectives. Therefore, it’s essential to keep those goals in mind whenever you develop content for your company. Furthermore, this article aims to discuss how to assess content quality, which means we need to dig deeper into this topic. To have significant and demonstrable worth, your content must exceed expectations in terms of writing, design, and/or production.
Google’s Quality Rater Guidelines
Google’s Search Quality Evaluator Guidelines are a large piece of public documentation. This is a guide for the people Google hires to evaluate content quality.
In addition, raters must be objective and apply their best judgment, representing cultural standards in their location. They evaluate the effectiveness of search engine algorithms across a range of searches.
They simply score the quality of a webpage based on the quality parameters mentioned in this manual. Additionally, according to the text, their rating has no bearing on ranking; its sole function is to assist Google in determining how well its AI has previously rated and appraised that page’s content.
How to Measure Content Quality
The best way to monitor your content’s quality is by building a specific mix of key performance indicators (KPIs) that focus on three basic sources of standards.
- Your target market – their needs, concerns, and expectations
- The quality standards of Google
- Your company’s objectives
Take what these sources indicate your content should do, add a sprinkle of what Google expects, and turn it into qualitative and quantitative KPIs you can track using tools.
