A flood of fantastic chances awaited authors in 2021. With the majority of the globe stranded at home, the need for material—and, of course, content writing—was at an all-time high. According to Hubspot, in 2021, 82 percent of marketers will utilize content marketing actively, up 70% over the previous year. We anticipate that this year will provide even more exciting opportunities for authors. Here are some of the suggestions and trends we’ve gathered in this guide to help you navigate the writing landscape in 2022:
- Formatting, grammar, and editing
- Keep an eye on the following trends.
Content Writing Basics
The initial point of contact between your piece and your readers is the headline. They provide a rapid overview of the information and its relevance to the reader. When drafting headlines, keep the following in mind:
- Be as specific as possible. The purpose of a strong headline isn’t simply to persuade the reader to click you want to deliver value from the time they see the title until they finish reading the piece, then share it and return for more.
- Be succinct. According to an on-site SEO study, if you keep your title under 60 characters, roughly 90% of it will appear effectively in SERPs. You do not have to completely stick to this restriction, but it is good practice for producing concise and readable headlines.
- Don’t try to be too smart. It might be amusing to use a pun or jest in your title that makes you, the writer, laugh. Rewrite your headline if there’s even a remote chance that readers won’t grasp your fun phrasing within the first few seconds of viewing it.
Content Writing Tips
- Subheadings, bullet points, and numbered lists can help you organize your text. To break up long portions of the material, use shorter paragraphs and utilize block quotes.
- The importance of grammar in writing cannot be overstated. You may have the most fascinating topic to discuss, but if your reader is distracted by poor language, you will lose credibility. While grammar-checking software is helpful, it may not always yield accurate findings. It’s up to you to figure out whether or not Grammarly or another program was justified in deleting that extra adverb you employed.
- Editing needs a distinct set of abilities than authoring. While having someone else edit your work is preferable, it is not always possible.
- According to Forbes, in 2020, an estimated 100 million individuals listened to a podcast each month, with that figure predicted to rise to 125 million by 2022. As a result, podcast authoring will be a profitable area to pursue this year. Learning the fundamentals of producing a podcast script is a fantastic place to start.